Comments on: Facebook Flyers for Advertising… Does it Work? http://facereviews.com/2007/07/10/facebook-flyers-for-advertising-does-it-work/ Mon, 14 Nov 2011 11:13:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: AdWords vs Facebook Flyers for Advertising | JarrodGoddard.com http://facereviews.com/2007/07/10/facebook-flyers-for-advertising-does-it-work/#comment-32890 AdWords vs Facebook Flyers for Advertising | JarrodGoddard.com Wed, 16 Jan 2008 23:48:32 +0000 http://facereviews.com/2007/07/10/facebook-flyers-for-advertising-does-it-work/#comment-32890 [...] The cost is $5 for 2500 impressions. Which seems like a great deal at $0.002 per impression. However, from reading what some people are saying online, Facebook doesn’t seem like the best option for your advertising dollars (Why Facebook is not a viable marketing platform, and Facebook Flyers for advertising… does it work?). [...] [...] The cost is $5 for 2500 impressions. Which seems like a great deal at $0.002 per impression. However, from reading what some people are saying online, Facebook doesn’t seem like the best option for your advertising dollars (Why Facebook is not a viable marketing platform, and Facebook Flyers for advertising… does it work?). [...]

]]> By: Rodney Rumford http://facereviews.com/2007/07/10/facebook-flyers-for-advertising-does-it-work/#comment-472 Rodney Rumford Sun, 05 Aug 2007 16:28:29 +0000 http://facereviews.com/2007/07/10/facebook-flyers-for-advertising-does-it-work/#comment-472 Brian. You have to consider your target market. Zillow is real estate specific so the people seeing you ad are much more predisposed to wanting that kind of information. The fliers do not show up on profile pages. They show on multiple pages that a specific user (who fits the demographic you chose) sees on facebook. You actually purchase a number of impressions, and facebook shows you how many impressions are being served. Facebook needs to improve their reporting without a doubt. You can't see click thru numbers. This is bad. It makes you feel like you are throwing money in a hole when you have no way to track it's effectiveness. There are millions of users over 35 years old. I happen to be one of them. ;) Brian.
You have to consider your target market. Zillow is real estate specific so the people seeing you ad are much more predisposed to wanting that kind of information.

The fliers do not show up on profile pages. They show on multiple pages that a specific user (who fits the demographic you chose) sees on facebook.

You actually purchase a number of impressions, and facebook shows you how many impressions are being served.

Facebook needs to improve their reporting without a doubt. You can’t see click thru numbers. This is bad. It makes you feel like you are throwing money in a hole when you have no way to track it’s effectiveness.

There are millions of users over 35 years old. I happen to be one of them. ;)

]]> By: Brian Brady http://facereviews.com/2007/07/10/facebook-flyers-for-advertising-does-it-work/#comment-461 Brian Brady Sun, 05 Aug 2007 07:01:12 +0000 http://facereviews.com/2007/07/10/facebook-flyers-for-advertising-does-it-work/#comment-461 I tried to advertise a webinar on Facebook via the Flyers application and it flopped. I attribute the failure to three reasons: 1- I couldn't track my impression ad campaign. Zillow.com offers impression ads at 10,000 per $10. They do a nice job at tracking the click-throughs (I actually made about $500 from my Zillow ad). 2- I don't think the flyers show up on the profiles. It seems that the flyer app is hidden on a flyer board. This would mean that users actually had to travel to the flyer board. Not too many folks go out of their way to read advertising. 3- I was new on Facebook so I had no clue about demographics. I targeted the over 35 group. Do we use Facebook when we are over 35? What I did like was the fact that I COULD use demographics for the ad. I tried to advertise a webinar on Facebook via the Flyers application and it flopped. I attribute the failure to three reasons:

1- I couldn’t track my impression ad campaign. Zillow.com offers impression ads at 10,000 per $10. They do a nice job at tracking the click-throughs (I actually made about $500 from my Zillow ad).

2- I don’t think the flyers show up on the profiles. It seems that the flyer app is hidden on a flyer board. This would mean that users actually had to travel to the flyer board. Not too many folks go out of their way to read advertising.

3- I was new on Facebook so I had no clue about demographics. I targeted the over 35 group. Do we use Facebook when we are over 35?

What I did like was the fact that I COULD use demographics for the ad.

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