I thought that it was time to share some information about what we believe makes a good facebook application. This is the first installment in our Facebook Marketing Series.

All facebook applications are not created equal. Some take off like a rocket. Some never leave the launchpad. The days of thinking you will have 5 million users easily in 30 days are gone forever.

But don’t despair; there are huge opportunities for smart companies that want to make the facebook community better, gain large numbers of active users and benefit in the process. You just have to be smarter and follow these 5 common success points.

The 5 common key points can best be summed up by a silly acronym: BEVUS

Branding: Your brand matters. Make your brand consistent both on and off of facebook. Popular facebook application brands are already leveraging their presence and familiarity with users.

Engaging: Make the application engaging for users and make them want to return and continue using your application. Create Crack Addicts that are always coming back for more.

Viral: Use key viral components, share points, carriers and mechanisms that make it easy for information to travel via users behaviors and simple actions.

Useful: Make your application useful and give people a reason that they want to use it. Solve a problem, make their life better, facilitate interesting connections, help people discover without searching, etc…

Smart: Make the application smart and automatically make connections for users. Good user interface and ongoing innovation matters a great deal.

I don’t want to make this a long post. Just be aware of these 5 common points and make sure you know all the nuances of every point to ensure the best experience for your users. Facebook has its own existing DNA and culture and you need to be aware of how it works.

If you think I am full of hot air or my brain is not working properly (entirely possible due to sleep deprivation); just look at the most popular application on facebook: Top Friends from Slide. They have BEVUS! They also never stop innovating and adding features. As a side note for how this application has become critical to my everyday use of facebook: I use it as an navigational tool.

Watch this video in facebook as I elaborate on the 5 Points of BEVUS or you can watch it below on my Kyte.TV Channel.

p.s. Our consultants can help you with these points when you are ready to make the move to facebook. Got BEVUS?…

Technorati Tags: facebook, marketing, BEVUS, facebook applications, facebook consultants

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