Appaholic is Now Adonomics: Facebook Analytics & Advertising Business
Published by Rodney Rumford August 25th, 2007 in Facebook, Facebook Applications, Facebook Marketing.
There has always been confusion between appaholic and appsaholic. Drives me nuts. Major brand confusion. Well not any more: Introducing Adonomics™ (formerly Appaholic) has now changed their name. 
Smart move guys.
Appaholic is now Adonomics™, a portfolio company of Altura Ventures LLC. The change in name signifies a shift in focus from a website dedicated solely to tracking application growth to one that can provide stock-market-style analysis of Facebook features. How much is your app worth, in advertising dollars? How does that correlate to your applications growth?
Adonomics is not a facebook application. It is a facebook analytics & advertising business focused on the facebook platform. Adonomics is a portfolio company of Altura Ventures and is built on top of the Appaholic.com technology that Jesse Farmer created and continues to improve as CTO of Adonomics. I have spoken with Lee Lorenzen at Altura Ventures and he has some very keen insights into the rapidly evolving facebook environment.
3 Newsworthy Items:
Promote Your App
* In addition to analytics, Adonomics offers Pay Per Install deals in the $0.10 to $0.30 range for developers that guarantee a certain number of installs of the developer’s facebook app. Get your wallet out, this is great stuff.
Monetize Your App
* Adonomics also gives developers a chance to earn money from their users by renting out certain key pieces of ad real estate that are a part of every Facebook app.
Adonomics API (beta)
* The Appaholic API will let you access the data from Appaholic and also permit more fine-grained logging. The first version will let developers log when users install and uninstall their applications, giving a sort of “attrition” metric.
Adonomics facebook group is located here.
Stay tuned; as they cool stuff coming down the pipe. I am very excited with the model that these guys have taken, and am quite encouraged to see this type of model evolve for the facebook marketplace. You can also read more news and details on their blog.
Technorati Tags: facebook, facebook advertising, facebook analytics, facebook business, adonomics
Why would Altura invest in an application that is blatantly again the Facebook TOS?
Zuckerborg,
I address this in the Adonomics FAQ: http://adonomics.com/faq.php
In short, it’s not our place to say whether Adonomics (formerly Appaholic) is a violation of Facebook’s Terms of Use. Rather, we’re trusting Facebook to do their due diligence in enforcing it. We do believe, however, that Adonomics is filling a pressing need in the market Facebook created, namely, neutral, third-party metrics about the Platform. It wouldn’t be in their interest to shut us down.
You don’t know if this is violating the TOS? Come on, it explicity states you can’t “use automated scripts to collect information from or otherwise interact with the Service or the Site.”
It just seems very risky for Altura to invest in a business whose primary operation violates the Facebook TOS. As for Facebook’s interest, they may want to build a better stats app rather than have you leech off them, get publicity on app news, and make a business out of it.
Zuckerborg,
Like I said, it’s for Facebook to decide what their Terms of Use mean and how best to enforce it. We’re just interested in making a good product that fills an obvious need in the market. Right now we’re doing more harm than good for Facebook so my argument is that it’s in their best interests to leave us be.
The fact is that Facebook could destroy any app at any time, either explicitly by shutting it down or implicitly by releasing their own, official competitor (see, e.g., the Facebook book marketplace vs. a number of book-related applications). Facebook might also, at any second, release their own ad network, making it much more difficult for companies like The Lookey and SocialMedia to do business.
That there is the potential for defeat is never by itself a sufficient reason to not do something.
Er, by “more harm than good” I meant “more good then harm.”
And by “then” I meant “than.” Wow, I’m awful.
No worries Jesse. Thanks for clarifying. Lots going on in your cranium I am sure.