While at the facebook developers garage in Palo Alto I had a chance to catch up with RockYou CEO & Co founder Lance Tokuda. This is the first interview in a 2 part segment. RockYou is a social network widget developer for many social networks; not just facebook.

They happen to have the largest user base portfolio of applications on the facebook platform (well over 12 million).

They own quite a few very popular & viral facebook applications such as X-Me, Slideshows, Superwall, Zombies and Horoscopes.

They have been funded by Sequoia Capital & Lightspeed Ventures. They also have widgets on popular social networking sites such as myspace, bebo, hi5, friendster and xanga.

Some highlights from this interview with Lance
Shift towards engagement
High page views
Network to grow new applications – sell ads
Inventory and selling ads through partners
Building Ad networks is part of focus
$10 per CPM

Technorati Tags: facebook, rockyou, facebook rockyou, widget, facebook interviews, facebook advertising

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