Facebook Business Applications: Why should your company want to create or own a facebook application? I have been meaning to share some additional information as to why businesses (Fortune 100 to start up sized) should be embracing the facebook application platform.

A recent mention by the Wall Street Journal article:“Why So Many Want To Create Facebook Applications” where I was cited, prompted me to publish this video and blog post.

In this video I raise the following points as to why a business would want to use facebook and create an application. Think about how you could apply and leverage these points for your business, organization, products, services or brand within facebook with an application. Our strategy, technology and consulting practice can help you with these issues.

Business Thoughts On Facebook Applications:
* Branding
* Customer engagement
* New customer acquisition
* Lead generation
* Web property traffic
* Client retention
* Access to the social graph and it’s inherent value
* Strategy for engagement and viral carriers
* Word Of Mouth on a whole new level with all friction points removed. WOMA
* Behavior based sharing of content
* Business Use Cases: as varied as vertical markets and specific business objectives

Watch the Video Here.

Technorati Tags: Facebook, Facebook business, facebook consulting, facebook applications

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