Facebook Raises Meaningful Stats
Published by Rodney Rumford September 12th, 2007 in Facebook.Facebook Raises Meaningful Stats. Compete just released some interesting metrics that compares Facebook and MySpace for the month of August.
I loathe comparisons of Facebook vs. MySpace; because I feel they are not really comparable in what they do. But from a pure web property metrics perspective it is fine to compare them.
Here is what I find compelling about these metrics/stats for Facebook. It reveals some upward moving trends.
* Unique Visitors are up 10%
* Visits are up 7%
* Page Views are up 5%
* Attention is up 6%
* Facebook now is the 3rd largest internet property in terms of pageviews
* Facebook is moving up in 6 of the 7 stat measurement points
* MySpace is markedly down in 6 of the 7 stat measurement points
Since opening up the facebook application platform to developers 90 days ago; Facebook attention has grown over 50% which speaks to the engagement that these applications are creating on facebook. 
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6 Responses to “Facebook Raises Meaningful Stats”
- 1 Trackback on Sep 12th, 2007 at 7:46 am
Wow, glad to see that old beast finally dying off. As for pagviews though, doesn’t AJAX really throw these numbers off? As far as I know, only Facebook is using it, so as they use it more, won’t their pageviews decline? It seems like the best metrics here are then unique visitors and average stay.
Rodney - i think you are drinking waaaaay too much FB kool-aid. I think the fact that visits/unique is up 1% is a poor reflection of the apps. Also, I am not sure if you are hanging out in enough discussion groups on FB to realize that people are pissed off at apps. There are very few useful apps that have any substantial uptick.
The biggest rise for Facebook is in unique visitors, the other stats show little or no change. New people are going there, but each visitor is spending the same time or less there. This is a vote of confidence in Facebook’s marketing and PR, not in its content.
Great summary, Rodney. I think Facebook’s unique visitor gains derive both from the newly created applications that add value to the experience, and from substantially superior usability as compared to MySpace. About six months ago, I mumbled that MySpace unique traffic might flatten out in Q1 ’08. Perhaps it could come sooner than that – every other KPI seems to be down. Perhaps of more interest to Fox is the extent to which MySpace drives ad revenues – independent of traffic to the site.
Very interesting times, indeed…
Neal,
I am checking out discussion groups. Some people do not like the apps. Some love them. The majority of the first wave of the apps are not useful.
I totally agree.
No need to be pissed off. Just delete the worthless apps (and there are a ton of them). We need to take a little historical perspective here. We are 90 days into this. There will be a Darwinism effect that takes place and drops the worthless stuff to the bottom where it deserves to be.
To say there are not useful apps that don’t contribute to up tick in visits and engagement is incorrect. So if 500,000 people a day use an app, it does not add value and make people visit more frequently?
Thanks for contributing your thoughts.