How Do Users Spend Time on Facebook?
Published by Rodney Rumford October 3rd, 2007 in Facebook.I have been having discussion with everyone that I meet about how they spend their time on Facebook. So instead of having just anecdotal evidence; Compete.com has just released some interesting findings regarding facebook.
Facebook is now the third most popular site online in terms of page views according to the Compete.com analytics. Looks like facebook users are spending a lot of time on the site as well.
Interaction with Facebook Profiles, Photos and Applications are the 3 most common activities. Applications is a very close second and as these stats become more current I think we will see applications surpass photos. It is important to note that facebook photos is the the biggest photo sharing site on the internet.
Number of visits (88 Million) on applications is a close third and will eventually surpass photos as the facebook applications become more sophisticated, engaging and less 1 dimensional. This is already a trend in new applications that are coming to the facebook platform. The challenge for applications is to become really useful, engaging and provide a great experience for the users. This will increase the time spent on facebook applications.
Time spent on applications is the most time intensive activity on facebook. 
We knew all these applications were adding value to the facebook eco-system.
The chart is a visual representation of the Activities that the Facebook community used in August. The size of each circle represents the share of total Facebook visitors who are involved in each activity, and the shade of color represents intensity of use (based on both visits per month and time per visit).
How Users Spend Their Time on Facebook
Technorati Tags: facebook, facebook analytics, facebook usage
3 Responses to “How Do Users Spend Time on Facebook?”
- 1 Trackback on Oct 4th, 2007 at 2:58 pm
This is very useful information. It shows that the Facebook tribe is very introspective, interacting with people that they know rather than widening their horizons by looking at groups or discussion boards. For those of us interested in growing on-line communities the message seems to be that setting up special interest groups is going to be less effective than developing a useful application
The usage numbers for serious applications on facebook is so low
that it remains just a photoclick community like the rest.