Comments on: Adwords Advertising in Facebook Applications: Can I Vomit? http://facereviews.com/2007/10/16/adwords-advertising-in-facebook-applications-can-i-vomit/ Fri, 19 Mar 2010 14:15:50 +0000 http://wordpress.org/?v=2.3.3 By: Rodney Rumford http://facereviews.com/2007/10/16/adwords-advertising-in-facebook-applications-can-i-vomit/#comment-9295 Rodney Rumford Wed, 17 Oct 2007 17:34:54 +0000 http://facereviews.com/2007/10/16/adwords-advertising-in-facebook-applications-can-i-vomit/#comment-9295 Jonathan you are correct. There needs to be a no brainer way for app developers to pair with willing sponsors in an online fashion. That is what adwords does really well. Most app developers are the furthest thing from Biz Dev guys. They need a way to do "deals" with sponsors that want to participate. Jonathan you are correct. There needs to be a no brainer way for app developers to pair with willing sponsors in an online fashion. That is what adwords does really well.

Most app developers are the furthest thing from Biz Dev guys. They need a way to do “deals” with sponsors that want to participate.

]]> By: Jonathan C. http://facereviews.com/2007/10/16/adwords-advertising-in-facebook-applications-can-i-vomit/#comment-9293 Jonathan C. Wed, 17 Oct 2007 17:03:50 +0000 http://facereviews.com/2007/10/16/adwords-advertising-in-facebook-applications-can-i-vomit/#comment-9293 I think you're both absolutely right, Andrew and Rodney about sponsorships. The only major problem with sponsorships is they're harder to make for developers who are merely trying to support (or at least alleviate) their costs. That's why websites abroad use Google AdSense - it's easy and they're system monetizes the long-tail. Now, if there was a list of advertisers indicating their willingness to sponsor brand-complementing apps, that would be great! Until the ease of AdSense implementation and the value of Sponsorship and/or CPM revenue models somehow merge, I believe monetization will remain a difficult task for developers abroad. I think you’re both absolutely right, Andrew and Rodney about sponsorships. The only major problem with sponsorships is they’re harder to make for developers who are merely trying to support (or at least alleviate) their costs. That’s why websites abroad use Google AdSense - it’s easy and they’re system monetizes the long-tail. Now, if there was a list of advertisers indicating their willingness to sponsor brand-complementing apps, that would be great! Until the ease of AdSense implementation and the value of Sponsorship and/or CPM revenue models somehow merge, I believe monetization will remain a difficult task for developers abroad.

]]> By: Rodney Rumford http://facereviews.com/2007/10/16/adwords-advertising-in-facebook-applications-can-i-vomit/#comment-9290 Rodney Rumford Wed, 17 Oct 2007 16:15:07 +0000 http://facereviews.com/2007/10/16/adwords-advertising-in-facebook-applications-can-i-vomit/#comment-9290 Sponsorships are already making their way into applications. This is a much more traditional model that actually works if the application is using that brand or a similar brand in the application itself. Think of it as product placement which is very common in TV, movie and gaming industries already. This is very common and works quite well. Sponsorships are already making their way into applications. This is a much more traditional model that actually works if the application is using that brand or a similar brand in the application itself.

Think of it as product placement which is very common in TV, movie and gaming industries already. This is very common and works quite well.

]]> By: Jonathan C. http://facereviews.com/2007/10/16/adwords-advertising-in-facebook-applications-can-i-vomit/#comment-9286 Jonathan C. Wed, 17 Oct 2007 15:44:33 +0000 http://facereviews.com/2007/10/16/adwords-advertising-in-facebook-applications-can-i-vomit/#comment-9286 Rodney, I agree whole heartedly. AdSense is NOT the network that needs to be plugged into Facebook. There are few, if any apps, that the ads served would fit considering the non-textual elements of the most popular FB apps. Here's hoping FB's network attempts get it right. I'm sure they will. Rodney, I agree whole heartedly. AdSense is NOT the network that needs to be plugged into Facebook. There are few, if any apps, that the ads served would fit considering the non-textual elements of the most popular FB apps.

Here’s hoping FB’s network attempts get it right. I’m sure they will.

]]> By: Andrew http://facereviews.com/2007/10/16/adwords-advertising-in-facebook-applications-can-i-vomit/#comment-9271 Andrew Wed, 17 Oct 2007 12:23:48 +0000 http://facereviews.com/2007/10/16/adwords-advertising-in-facebook-applications-can-i-vomit/#comment-9271 I think the best ads for many FB apps should be sponsorships. For instance the FoodFight app is going to have chicken wings from a bbq chain as a choice of food to throw. This type of promotion is great because most of the time people don't even consider them as ads. I think the best ads for many FB apps should be sponsorships. For instance the FoodFight app is going to have chicken wings from a bbq chain as a choice of food to throw. This type of promotion is great because most of the time people don’t even consider them as ads.

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