Facebook Pages Move Applications Further
Published by Rodney Rumford November 6th, 2007 in Facebook.
Breaking News: Facebook Pages Move Apps Move Further. OK, as if we did not have enough news today about Facebook already. The world just got a whole lot better for facebook app developers and owners in my opinion. You now have the ability to have your app embedded on Facebook Pages… This is going to be very cool. Developers that want to leverage this will have to get their apps tweaked to use these new features.
Here is the latest news regarding Facebook Applications and Facebook Pages according to Dave Morin: Facebook’s Platform Kahuna.
Facebook Applications now have new integration points, greater distribution through the expanded social graph, and a new opportunity to connect businesses and users in a relevant, compelling way. You can create all-new business-focused applications, or simply make the applications you’ve already built for users available for Facebook Pages. Through Facebook Pages, you have access to more users than ever before.
New Integration Points
Facebook Pages provide a business with a profile similar to a user profile, with many of the same features. As a developer you have access to new integration points:
- Pages Profile Box: You can create a profile box for a Page just like you can for a user profile.
- Pages Mini-Feed: As businesses add your application to their pages, your application will be shown in their Mini-Feed. Additionally, you can generate Mini-Feed stories for Pages in the exact same way as user profiles.
- News Feed: All stories that are shown on a Page’s Mini-Feed are candidates for News Feed, and you can generate News Feed stories in the exact same way you do for user profiles.
Expanded Distribution
Facebook Pages expand the social graph, enabling new distribution points for applications and developers. Additionally, since more users interact with your application on Facebook Pages, more feed stories are generated, creating more viral distribution and higher engagement than ever before. 
Applications for Businesses
Facebook Pages extend the ways that your application can interact with users, and now with brands, businesses, celebrities, and more. As a developer you can adapt your current application for use on Facebook Pages, or you can create entirely new applications tailored to how these new entities interact with their supporters and fans.
Social Ads
Facebook Social Ads reach more than 50 million people with advanced targeting, content integration, and flexible pricing. As a developer, you can take advantage of Social Ads to boost the speed of distribution for your application.
When you advertise your application using Social Ads we will add social context to your ad by showing users which of their friends have added your application. This enables you to purchase trusted recommendations of your application to ensure users understand which of their friends have installed your application.
Can you hear all the ad networks like RockYou, Slide and social-Media cringing at this one? Interesting times, and Facebook always make it fun for application owners. It sounds like a brave new world of opportunities all over again with facebook pages.
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Are you serious? This is completely negative for apps- it’s an attack on the only way we had to monetize, application ads. Facebook needs to give us options to make money- not just spend it- or we will leave them very quickly.
I am dead serious. This is a positive.
You not knowing how to best monetize your ads is an issue every app owner has to contend with. Facebook could help; true. But the bottom line is you need to look creatively at your app and see how you can monetize it beyond simple CPM methods.
Rodney, I think you’re absolutely right. The introduction of the Facebook Pages and Social Ads will introduce competition for advertising dollars with application developers, but it is precisely this healthy competition which will spur developers to start thinking outside the square. We will need to look at new ways in which to monetize our apps as well as change the way in which we create our apps. Brave new world indeed!