Jeremiah Owyang on Facebook as a Marketing Platform
Published by Rodney Rumford December 20th, 2007 in Facebook, Facebook Interviews, Facebook Marketing.
After speaking on a facebook panel and presenting about facebook application success at the Web Community Forum in Seattle recently; I had a chance to catch up with Jeremiah Owyang. Jeremiah delivered the keynote presentation at the conference. “Facebook: A Ready Made Marketing Platform”
Jeremiah is a Sr. Analyst for Forrester Research in the Social Computing Area. He is also the publisher of the very popular blog www.web-strategist.com He has been involved in the social media space as a blogger/podcaster and we actually talked years ago about podcasting when he was still with Hitachi Data Systems.
He discusses a few key steps for putting together a facebook strategy for your business. Marketing managers, brand managers and other business executives should be looking at how they can embrace social media and social networking sites like facebook.
Enjoy the quick 4 minute video that we shot right before we both ran off to the airport to catch our late night flights.
Technorati Tags: facebook marketing, facebook
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