10 Commandments for Facebook Applications
Published by Rodney Rumford December 27th, 2007 in Facebook, Facebook Applications.10 Commandments for Facebook Applications… if you want a successful application. If you don’t want a successful facebook application; ignore at your own peril.
1. Make it simple. Users DO NOT read.
2. Don’t give users more than 2 choices for navigation on a page
3. Make invites part of the process for using the application initially
4. Use viral carriers: Mini-Feed, Notifications, invites, Messages, etc.
5. Give users a reason to come back
6. Let the application be the viral carrier
7. Focus on User Engagement
8. Start with Limited functionality
9. Always measure: adds, deletes, blocks, invites, page views, length of visit, etc.
10. Never stop iterating and changing your app.
There are another 20 commandments for facebook applications. But this should keep you on the path initially.
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Hey It’s a very very good one!!!
I wanted to make an app lately..
did you hear about wannago.com?
About #3:
“Make invites part of the process for using the application initially”
This is becoming a big problem with many applications, that made invitation (10-20) required for installing it. Forcing people to spam their friends before using the application is a major barrier to wide adoption.
I would say that the Invitation part is needed but never required.