So what is the value of someone that loves/hates your brand? Have brand managers given much thought to how their brand is shared in social networks like facebook, bebo, myspace, hi5? I would challenge every major brand manager to ponder the following points on the potential implications to their brand as it relates to social network ecosystems.

The larger the circle; the greater the gravitational brand influence that user has. They have greater ability to impact how you become socially branded.

14 Points About Gravitational Brand Influencer’s in Social Networks: Brand Managers need to ask themselves (or someone that knows) these questions.

How is your brand being shared?
Are we Socially Branded?
Are images of your brand relevant?
Is there a way for people to reach out to your brand?
Can we provide a relevant and interesting component around social interaction and our brand?
Are we in the game on social networks? (beyond advertising)
Would sponsorship of a relevant application make sense for your brand?
Has a 3rd party created an application around your brand?
Is the 3rd party application creating an experience that enhances or damages your brand?
Do most user not even realize that applications that hijack our brand are not endorsed by us but might reflect negatively upon your brand?
Which users have gravitational brand influence on their network and their friends networks?
What points of brand gravity do we have in the social networking ecosystem for our brand?
Have we provided adequate opportunity for social branding with an application?
Do we have a social branding strategy for 2008?

Technorati Tags: social networks, brands, influencer, facebook

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