Comments on: Some Brands on Facebook Get It Wrong http://facereviews.com/2008/01/02/some-brands-on-facebook-get-it-wrong/ Fri, 12 Mar 2010 02:35:23 +0000 http://wordpress.org/?v=2.3.3 By: David Gillespie's Wide Open Spaces http://facereviews.com/2008/01/02/some-brands-on-facebook-get-it-wrong/#comment-30376 David Gillespie's Wide Open Spaces Wed, 09 Jan 2008 01:29:09 +0000 http://facereviews.com/2008/01/02/some-brands-on-facebook-get-it-wrong/#comment-30376 <strong>Strategies for success on Facebook</strong> Came across a great post on Facebook applications and why they do or do not succeed. Rodney Rumford uses a recent campaign by Sony to draw attention to mistakes that are easily avoidable. The shameless plug for his own company is a bit much, but if I w... Strategies for success on Facebook

Came across a great post on Facebook applications and why they do or do not succeed. Rodney Rumford uses a recent campaign by Sony to draw attention to mistakes that are easily avoidable. The shameless plug for his own company is a bit much, but if I w…

]]> By: Thomas Fridger http://facereviews.com/2008/01/02/some-brands-on-facebook-get-it-wrong/#comment-29533 Thomas Fridger Sun, 06 Jan 2008 10:26:55 +0000 http://facereviews.com/2008/01/02/some-brands-on-facebook-get-it-wrong/#comment-29533 I install and use these applications. I thought they are very well developed and designed....some comments are true but alot of them are very inclined. ''Just hire a company that truly understands the psychology behind what it takes to make successful, viral and engaging applications for facebook.'' I thought that you only want to make this (gravitationalmedia) companies adv. I install and use these applications. I thought they are very well developed and designed….some comments are true but alot of them are very inclined.

”Just hire a company that truly understands the psychology behind what it takes to make successful, viral and engaging applications for facebook.”

I thought that you only want to make this (gravitationalmedia) companies adv.

]]> By: Rodney Rumford http://facereviews.com/2008/01/02/some-brands-on-facebook-get-it-wrong/#comment-29270 Rodney Rumford Sat, 05 Jan 2008 05:28:39 +0000 http://facereviews.com/2008/01/02/some-brands-on-facebook-get-it-wrong/#comment-29270 Gavin, It should have been 4500 installs. Still a 1% engagement rate. Thanks for catching that typo. Gavin,
It should have been 4500 installs. Still a 1% engagement rate.

Thanks for catching that typo.

]]> By: William Kasel http://facereviews.com/2008/01/02/some-brands-on-facebook-get-it-wrong/#comment-29256 William Kasel Sat, 05 Jan 2008 04:12:55 +0000 http://facereviews.com/2008/01/02/some-brands-on-facebook-get-it-wrong/#comment-29256 I am a facebook developer, and first want to say Rodney, I love your posts. Good points. Quickly, I noticed a typo, or a wrong calculation. It says >1% engagement, it should be >10%, right? 450/45 = 10? I am a facebook developer, and first want to say Rodney, I love your posts. Good points. Quickly, I noticed a typo, or a wrong calculation. It says >1% engagement, it should be >10%, right? 450/45 = 10?

]]> By: Gavin Heaton http://facereviews.com/2008/01/02/some-brands-on-facebook-get-it-wrong/#comment-28958 Gavin Heaton Fri, 04 Jan 2008 01:24:55 +0000 http://facereviews.com/2008/01/02/some-brands-on-facebook-get-it-wrong/#comment-28958 I agree ... it is vitally important to work with agencies that actually understand the potential of a community/medium. As you point out, some of the failings of the application are social media basics ... but it seems that, like many brands and initiatives, they simply got lost in the execution without a compelling story to tell. If you have to dig into the application to see the brand story or if you cannot allow the community to tell their own stories, then you are missing out on the promise of social media. I agree … it is vitally important to work with agencies that actually understand the potential of a community/medium. As you point out, some of the failings of the application are social media basics … but it seems that, like many brands and initiatives, they simply got lost in the execution without a compelling story to tell.

If you have to dig into the application to see the brand story or if you cannot allow the community to tell their own stories, then you are missing out on the promise of social media.

]]> By: Jodi McDermott http://facereviews.com/2008/01/02/some-brands-on-facebook-get-it-wrong/#comment-28618 Jodi McDermott Wed, 02 Jan 2008 14:34:16 +0000 http://facereviews.com/2008/01/02/some-brands-on-facebook-get-it-wrong/#comment-28618 Great post. I write explicitly about widget analytics and am continuously trying to expand my knowledge on FB Apps and how they traverse through FB. Your points on executing a good widget seeding strategy are key. It is interesting how some of the larger corps are just starting to fire on all cylinders for building FB apps (clearly not the case on this one). Jodi Great post. I write explicitly about widget analytics and am continuously trying to expand my knowledge on FB Apps and how they traverse through FB. Your points on executing a good widget seeding strategy are key. It is interesting how some of the larger corps are just starting to fire on all cylinders for building FB apps (clearly not the case on this one).

Jodi

]]> By: Support this story on Stirrdup http://facereviews.com/2008/01/02/some-brands-on-facebook-get-it-wrong/#comment-28607 Support this story on Stirrdup Wed, 02 Jan 2008 13:42:17 +0000 http://facereviews.com/2008/01/02/some-brands-on-facebook-get-it-wrong/#comment-28607 <strong>Some Brands on Facebook Get It Wrong</strong> This story has been submitted to Stirrdup. Your support can help it become hot. Some Brands on Facebook Get It Wrong

This story has been submitted to Stirrdup. Your support can help it become hot.

]]> By: Nadine http://facereviews.com/2008/01/02/some-brands-on-facebook-get-it-wrong/#comment-28574 Nadine Wed, 02 Jan 2008 10:30:24 +0000 http://facereviews.com/2008/01/02/some-brands-on-facebook-get-it-wrong/#comment-28574 I installed it when it appeared and de-installed it about 10 mins later. I was attracted to it by the picture above, but the result of my own sticking the bits and pieces was nowhere near that. I use Facebook for business and surely Sony could have used some graphic arts whizkid to help me produce something better than what a 5-yr old produces with decals! I installed it when it appeared and de-installed it about 10 mins later. I was attracted to it by the picture above, but the result of my own sticking the bits and pieces was nowhere near that. I use Facebook for business and surely Sony could have used some graphic arts whizkid to help me produce something better than what a 5-yr old produces with decals!

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