Comments on: Spock beams into Facebook http://facereviews.com/2008/01/09/spock-beams-into-facebook/ Mon, 14 Nov 2011 11:13:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: David J. Hinson http://facereviews.com/2008/01/09/spock-beams-into-facebook/#comment-30936 David J. Hinson Thu, 10 Jan 2008 19:27:08 +0000 http://facereviews.com/2008/01/09/spock-beams-into-facebook/#comment-30936 Over time, I believe customers and businesses will benefit greatly by having Brands extended into Social Networks. The key (I believe) is to "respect the Brand" and embrace and exploit (in the good sense) the Social Graph in which the applications are housed, leveraging the ecosystem to create new ways to interact with the Brand. The Spock FB app certainly does that. Personally, I take it as a back handed compliment that the initial Spock app is as useful as its standalone counterpart. That's a good thing ;-) The object of the exercise is not to take traffic from Spock.com and to Facebook, but rather to expose the Spock brand to a broad audience on Facebook, with sufficient utility, and benefit Spock.com by driving traffic there to get the "full experience." Otherwise, people would just stick iframes on FB canvas pages and include the full web content of their services and call it a day. The challenge is to determine balance over what feature sets of existing web services (such as Spock.com, or Geni.com, or even aspects of LinkedIn.com) to expose within Facebook versus what to keep out in order to drive traffic off premise. Whether users find this Brand approach compelling (or not) remains to be seen. Thanks again to FaceReviews, Rodney, and Blake for the review and the visibility it affords. Very much appreciated. Over time, I believe customers and businesses will benefit greatly by having Brands extended into Social Networks.

The key (I believe) is to “respect the Brand” and embrace and exploit (in the good sense) the Social Graph in which the applications are housed, leveraging the ecosystem to create new ways to interact with the Brand. The Spock FB app certainly does that.

Personally, I take it as a back handed compliment that the initial Spock app is as useful as its standalone counterpart. That’s a good thing ;-)

The object of the exercise is not to take traffic from Spock.com and to Facebook, but rather to expose the Spock brand to a broad audience on Facebook, with sufficient utility, and benefit Spock.com by driving traffic there to get the “full experience.”

Otherwise, people would just stick iframes on FB canvas pages and include the full web content of their services and call it a day.

The challenge is to determine balance over what feature sets of existing web services (such as Spock.com, or Geni.com, or even aspects of LinkedIn.com) to expose within Facebook versus what to keep out in order to drive traffic off premise.

Whether users find this Brand approach compelling (or not) remains to be seen.

Thanks again to FaceReviews, Rodney, and Blake for the review and the visibility it affords. Very much appreciated.

]]> By: Andrey Golub http://facereviews.com/2008/01/09/spock-beams-into-facebook/#comment-30866 Andrey Golub Thu, 10 Jan 2008 11:42:47 +0000 http://facereviews.com/2008/01/09/spock-beams-into-facebook/#comment-30866 That's true Blake, the idea to build this application and not to wait for Spock Team to do this, was born right inside Facebook. On the pages of Spock Fan Club 2.0 (its Facebook Group I mean), a group that joins Spock supporters, evangelists and just curious about People Search Engine and Web 2.0 ppl. here is the group btw for those interested: http://www.facebook.com/group.php?gid=19789337936 and there is also (of course!) a topic dedicated to the future evolution of this App, lead by David J. Hinson, developer- enthusiast and Facebook/Spock technical evangelist. it's just to comment on "While the necessity and usefulness of that capability is at best debatable". That app was born as a community idea and developed in free time by David discussed by community. So it could not be too cool immediately, right? :) but we believe in the future it will become a real cool plug-in. Warm Regards, Andrey Golub- a Spock Evangelist and Blogger http://www.spock.com/Andrey-Golub That’s true Blake, the idea to build this application and not to wait for Spock Team to do this, was born right inside Facebook. On the pages of Spock Fan Club 2.0 (its Facebook Group I mean), a group that joins Spock supporters, evangelists and just curious about People Search Engine and Web 2.0 ppl.

here is the group btw for those interested:
http://www.facebook.com/group.php?gid=19789337936

and there is also (of course!) a topic dedicated to the future evolution of this App, lead by David J. Hinson, developer- enthusiast and Facebook/Spock technical evangelist.

it’s just to comment on “While the necessity and usefulness of that capability is at best debatable”. That app was born as a community idea and developed in free time by David discussed by community. So it could not be too cool immediately, right? :) but we believe in the future it will become a real cool plug-in.

Warm Regards,
Andrey Golub- a Spock Evangelist and Blogger
http://www.spock.com/Andrey-Golub

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