Starting immediately facebook is converting Facebook Application About pages to use the Facebook Pages infrastructure and format. This change enriches application About Pages and provides additional functionality. Users can become fans of your application and review it. Adding an application is different from becoming a fan of the application, users can choose either or both. Every Application Developer automatically becomes becomes an administrator of the About Page. Admins can send updates to their applications’ fans which could become quite important for communication.

The nice thing about the increased functionality is it actually increases the way that application owners can communicate with app users and also receive more meaningful structured feedback in the form of a starred review system( 1-5 stars).

You can also easily add photos, video, events and several other items (apps) to the about page. What all this means is that facebook users will have more ways to express and communicate about an application and application owners have a better feedback loop and a way to communicate to fans in a much more efficient way.

Facebook applications now get actual ratings on the application About Page
applications review ratings

Application Review gets published in the Mini-Feed. Nice!
Application Review Mini-Feed


4 Responses to “Facebook Applications Get Fans and Review Ratings”

  1. 1 Zuckerborg

    Great - I spent the time to build a “page” when they first launch, gained 250 fans and now that is rendered somewhat worthless with app pages.

    Facebook’s constant “innovation” is getting annoying.

  2. 2 Rodney Rumford

    I concur. The issue of pages built for fan gathering and now this change is a bit frustrating.

    Facebook will help transfer “Fans” in a one off mode if you are the developer.

    Here is what facebook says:

    A few developers have created Pages for their applications so that they can use the additional functionality provided by Pages. If you did this, you can transfer the fans and reviews from your existing Page to the new application About Page. Please send us an email at app-about-page@publists.facebook.com with your application ID or application key, Page ID and the developer’s user ID. The developer requesting the migration should be an admin of the original Page. If you choose to migrate your existing Page we will delete it after the migration completes.

    ugggghhhh. But at least it lets you move the fans to your app page.

    Rodney Rumford

  3. 3 Zuckerborg

    sadly, i created a single page for my 2 (related) apps. wonder if they’ll allow me to transfer all users to both app pages. doubt it :(

  4. 4 Ainsworth Boyle

    Undoubtedly a great feedback mechanism for future app builders. Should also bring some added traffic to the application as reviews and activity on the page will make for more mini-feed content.

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