Comments on: Facebook to Launch Application Ad Network http://facereviews.com/2008/01/28/facebook-to-launch-application-ad-network/ Sun, 12 Oct 2008 03:38:17 +0000 http://wordpress.org/?v=2.3.3 By: Scott Rafer http://facereviews.com/2008/01/28/facebook-to-launch-application-ad-network/#comment-38030 Scott Rafer Fri, 01 Feb 2008 03:26:56 +0000 http://facereviews.com/2008/01/28/facebook-to-launch-application-ad-network/#comment-38030 @Rodney, here's the Guaranteed Payment program that I was referring to. http://www.techcrunch.com/2008/01/31/how-much-is-a-facebook-ad-worth-lookery-guarantees-drum-roll-125-cent-cpms/ @Rodney, here’s the Guaranteed Payment program that I was referring to.

http://www.techcrunch.com/2008/01/31/how-much-is-a-facebook-ad-worth-lookery-guarantees-drum-roll-125-cent-cpms/

]]> By: Scott Rafer http://facereviews.com/2008/01/28/facebook-to-launch-application-ad-network/#comment-37801 Scott Rafer Thu, 31 Jan 2008 20:26:06 +0000 http://facereviews.com/2008/01/28/facebook-to-launch-application-ad-network/#comment-37801 NP, there's just a ton of misinformation out there, which I'm touchy about. The difference between CPM and effective CPM (aka eCPM) confuses people. What's important is that you maximize revenue across all traffic, not just make a lot of money on a few pages. We paid out an average of $0.22 across 170M pages in December. January will come in a little lower due to our move this week from OpenAds to Atlas and seasonality. NP, there’s just a ton of misinformation out there, which I’m touchy about. The difference between CPM and effective CPM (aka eCPM) confuses people.

What’s important is that you maximize revenue across all traffic, not just make a lot of money on a few pages. We paid out an average of $0.22 across 170M pages in December. January will come in a little lower due to our move this week from OpenAds to Atlas and seasonality.

]]> By: Rodney Rumford http://facereviews.com/2008/01/28/facebook-to-launch-application-ad-network/#comment-37797 Rodney Rumford Thu, 31 Jan 2008 20:16:34 +0000 http://facereviews.com/2008/01/28/facebook-to-launch-application-ad-network/#comment-37797 Scott. Sorry. I guess i misunderstood. I stand corrected. Thanks! Scott. Sorry. I guess i misunderstood. I stand corrected. Thanks!

]]> By: Scott Rafer http://facereviews.com/2008/01/28/facebook-to-launch-application-ad-network/#comment-37796 Scott Rafer Thu, 31 Jan 2008 20:13:55 +0000 http://facereviews.com/2008/01/28/facebook-to-launch-application-ad-network/#comment-37796 $5? Try $0.05 Rodney, please don't mislead people. Nobody pays $5 for more than a couple % of app traffic. VideoEgg, et al, pay $5 for a tiny fraction of an app's traffic. The other 98% goes for pennies per thousand. That's the problem. Our guarantee is for ALL of people's traffic, not just a couple percent of it. $5? Try $0.05 Rodney, please don’t mislead people. Nobody pays $5 for more than a couple % of app traffic. VideoEgg, et al, pay $5 for a tiny fraction of an app’s traffic. The other 98% goes for pennies per thousand. That’s the problem. Our guarantee is for ALL of people’s traffic, not just a couple percent of it.

]]> By: Rodney Rumford http://facereviews.com/2008/01/28/facebook-to-launch-application-ad-network/#comment-37791 Rodney Rumford Thu, 31 Jan 2008 20:06:10 +0000 http://facereviews.com/2008/01/28/facebook-to-launch-application-ad-network/#comment-37791 Scott, Thanks for the update on <a href="http://www.lookery.com" rel="nofollow">Lookery.com</a> Those numbers for CPM are much better than I was aware of. The guaranteed $5 CPM is going to be attractive to many app owners. I encourage application owners to check out what Scott and his team are doing. Do you have any engagement stats that are more current that you could share? Scott,

Thanks for the update on Lookery.com Those numbers for CPM are much better than I was aware of. The guaranteed $5 CPM is going to be attractive to many app owners. I encourage application owners to check out what Scott and his team are doing.

Do you have any engagement stats that are more current that you could share?

]]> By: Scott Rafer http://facereviews.com/2008/01/28/facebook-to-launch-application-ad-network/#comment-37785 Scott Rafer Thu, 31 Jan 2008 20:00:53 +0000 http://facereviews.com/2008/01/28/facebook-to-launch-application-ad-network/#comment-37785 "monetize applications at anywhere above 5 per CPM consistently." We pay more than without fail, and will be offering guarantees before long. Applications have changed lot in terms of engagement since August. Those compete numbers aren't usable any longer. “monetize applications at anywhere above 5 per CPM consistently.”

We pay more than without fail, and will be offering guarantees before long.

Applications have changed lot in terms of engagement since August. Those compete numbers aren’t usable any longer.

]]> By: Boris M. Silver http://facereviews.com/2008/01/28/facebook-to-launch-application-ad-network/#comment-36928 Boris M. Silver Tue, 29 Jan 2008 20:48:34 +0000 http://facereviews.com/2008/01/28/facebook-to-launch-application-ad-network/#comment-36928 Misleading title. Interesting post. Misleading title. Interesting post.

]]> By: Rodney Rumford http://facereviews.com/2008/01/28/facebook-to-launch-application-ad-network/#comment-36868 Rodney Rumford Tue, 29 Jan 2008 16:36:35 +0000 http://facereviews.com/2008/01/28/facebook-to-launch-application-ad-network/#comment-36868 Nolan, I was referencing a post from Compete analytics in August of 2007. http://blog.compete.com/2007/09/14/facebook-activity-breakdown-application I hope this helps. Nolan,
I was referencing a post from Compete analytics in August of 2007. http://blog.compete.com/2007/09/14/facebook-activity-breakdown-application

I hope this helps.

]]> By: Nolan http://facereviews.com/2008/01/28/facebook-to-launch-application-ad-network/#comment-36761 Nolan Tue, 29 Jan 2008 09:08:07 +0000 http://facereviews.com/2008/01/28/facebook-to-launch-application-ad-network/#comment-36761 rodney - where did you get this number from? More than 40% of engagement time on facebook is within application canvas pages. I haven't seen this metric posted anywhere so would love to see where you pulled this from. rodney - where did you get this number from?

More than 40% of engagement time on facebook is within application canvas pages.

I haven’t seen this metric posted anywhere so would love to see where you pulled this from.

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