http://facereviews.com/2008/03/31/scoble-rumford-discuss-social-media/ Thu, 18 Mar 2010 02:50:27 +0000 http://wordpress.org/?v=2.3.3 http://facereviews.com/2008/03/31/scoble-rumford-discuss-social-media/#comment-103251 Gennefer Snowfield Thu, 03 Jul 2008 19:40:35 +0000 http://facereviews.com/2008/03/31/scoble-rumford-discuss-social-media/#comment-103251 This is great. I'm so happy to see people thinking -- and talking -- about social media and social networking as more than just entertainment for consumers. Social media has powerful brand building benefits for businesses when harnessed effectively. It allows for direct, one to one communications with your end user to ignite actionable communications, drive brand consumption and build equity in the market. Not by just slapping up a Facebook profile, but by using that vehicle to foster two-way exchanges with customers and translating it directly back to your business initiatives in a highly targeted -- and more meaningul -- way. There is so much untapped potential here, and what's amazing about it is that you're customers are giving you the answers -- you just need to use the suite of social tools available to deliver on them. This is great. I’m so happy to see people thinking — and talking — about social media and social networking as more than just entertainment for consumers. Social media has powerful brand building benefits for businesses when harnessed effectively. It allows for direct, one to one communications with your end user to ignite actionable communications, drive brand consumption and build equity in the market. Not by just slapping up a Facebook profile, but by using that vehicle to foster two-way exchanges with customers and translating it directly back to your business initiatives in a highly targeted — and more meaningul — way. There is so much untapped potential here, and what’s amazing about it is that you’re customers are giving you the answers — you just need to use the suite of social tools available to deliver on them.

]]> http://facereviews.com/2008/03/31/scoble-rumford-discuss-social-media/#comment-89833 FaceReviews: Facebook News, Application Reviews and Social Networks Wed, 16 Apr 2008 20:12:42 +0000 http://facereviews.com/2008/03/31/scoble-rumford-discuss-social-media/#comment-89833 [...] choose to ignore the quickly evolving social ecosystems of facebook, myspace, twitter, etc… Robert Scoble and I discussed these issues a few weeks [...] […] choose to ignore the quickly evolving social ecosystems of facebook, myspace, twitter, etc… Robert Scoble and I discussed these issues a few weeks […]

]]> http://facereviews.com/2008/03/31/scoble-rumford-discuss-social-media/#comment-78304 FaceReviews: Facebook News, Application Reviews and Social Networks Mon, 07 Apr 2008 17:01:26 +0000 http://facereviews.com/2008/03/31/scoble-rumford-discuss-social-media/#comment-78304 [...] can hear Robert Scoble rave about how H&R Block did a great job via twitter in reaching out to him in a matter of minutes after he tweeted about [...] […] can hear Robert Scoble rave about how H&R Block did a great job via twitter in reaching out to him in a matter of minutes after he tweeted about […]

]]> http://facereviews.com/2008/03/31/scoble-rumford-discuss-social-media/#comment-74618 FaceReviews: Facebook News and Facebook Applications Thu, 03 Apr 2008 11:22:13 +0000 http://facereviews.com/2008/03/31/scoble-rumford-discuss-social-media/#comment-74618 [...] 10:00 a.m. PST. It features Jeremiah Owyang From Forrester Research & Robert Scoble (we just a video interview with him a few days ago [...] […] 10:00 a.m. PST. It features Jeremiah Owyang From Forrester Research & Robert Scoble (we just a video interview with him a few days ago […]

]]> http://facereviews.com/2008/03/31/scoble-rumford-discuss-social-media/#comment-72741 jonathan Wed, 02 Apr 2008 00:15:36 +0000 http://facereviews.com/2008/03/31/scoble-rumford-discuss-social-media/#comment-72741 way to go buddy. I dig the style. you two should consider speaking and touring together...virtually or for real. you feed well off each other and you make a great interview. way to go buddy. I dig the style. you two should consider speaking and touring together…virtually or for real. you feed well off each other and you make a great interview.

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