I am doing some live blogging from the Forrester event today.

Currently speaking:Brian Haven: Sr. Analyst at Forrester. Tells about the new metrics that marketers need to pay attention to. All are related to Engagement:

The 4 I’s of Engagement
Involvement
Interaction
Intimacy
Influence

How can you provide a way to allow your customers to engage??

Brand managers & marketers need to start thinking differently.
You need to…
think beyond the sale: think lifecycle
act like a media company
put your product development hats back on

engagement requires a fundamentally different relationship with your customers.

We are in the Model T era of customer engagement. We are just beginning to understand the importance and technologies. You will need agencies, technology companies, brand monitoring services, etc.

More details here?: http://blogs.forrester.com/marketing/2007/08/new-research-on.html

Technorati Tags: forrmarketing08, forrester, marketing

Share this on: