Forrester: Engagement
Published by Rodney Rumford April 8th, 2008 in Branding, Marketing, business.
I am doing some live blogging from the Forrester event today.
Currently speaking:Brian Haven: Sr. Analyst at Forrester. Tells about the new metrics that marketers need to pay attention to. All are related to Engagement:
The 4 I’s of Engagement
Involvement
Interaction
Intimacy
Influence
How can you provide a way to allow your customers to engage??
Brand managers & marketers need to start thinking differently.
You need to…
think beyond the sale: think lifecycle
act like a media company
put your product development hats back on
engagement requires a fundamentally different relationship with your customers.
We are in the Model T era of customer engagement. We are just beginning to understand the importance and technologies. You will need agencies, technology companies, brand monitoring services, etc.
More details here?: http://blogs.forrester.com/marketing/2007/08/new-research-on.html
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