I will be blogging from LA for the next 2 days while I attend the Forrester Marketing Forum Event. They have an amazing list of speakers from Forrester and Practitioners(speakers from Fedex, Nike, Wal-Mart, Dell, Leapfrog). I will be sharing some of the insights that come out of the event. We will also be shooting some video and will have that up in a few days. Stay tuned.

Overview of the event: Today, marketers face a tough reality: The classic “marketing funnel” is broken. Only 13% of consumers say they buy products because of ads. And more than half of B2B marketers say they struggle to reach decision-makers at customer organizations. As the power of traditional marketing fades, companies must develop a new approach: engagement.

Forrester Event Details Here.
Jeremiah Owyang will also be covering the event for Forrester. We will also be talking to the Authors of the new book Groundswell.

There will also be a Meebo Live Chat Room going. So come on over and check it out.

Technorati Tags: forrester, marketing, business, forrmarketing08

Share this on: