BIG THINK has arrived on FaceReviews.

Every week we will be posting a BIG THINK of The Week. The purpose of these BIG THINK posts will be to share some creative insights that will get you thinking about what you do online and challenge conventional thinking. We want to spark some thinking in your mind that can help you and your business.

We want you to start thinking BIG THINK.

BIG THINK: How are you thinking of creating Social Equity for Your Brand?

Social Equity Branding is the Future that is Here Now! People are talking about you, your company, your products, your services, your good points, your bad points and everything in between. The velocity of these conversations are happening faster than ever in the history of the world.

I used to say that everyone has a soapbox when blogging & podcasting were gaining popularity 2-4 years ago. Now everyone has a particle accelerator as the tool sets evolve and are starting to include more social networks where people have thousands of connections.

The social equity & capitol that can be gained or lost in this day and age are huge. The velocity, magnitude & speed at which they can turn are dramatically increased. Facebook, Myspace, twitter, blogs, video streaming, friendfeed and the like are allowing people to become power nodes of influence. These nodes can easily accelerate the velocity of traditional WOMA.

Do you have any idea as to what your social equity is for your brand online? How do you create social brand equity? You had better start thinking about these issues and putting together a strategy and specific tactics to implement.

Social Equity for Your Brand: BIG THINK Discovery Questions
Where are my customers gathering?
Where are my potential customers gathering?
How can we listen more effectively?
How can we interact quickly and visibly?
Are we willing to take our lumps?
Are we willing to engage and invest in social equity branding?
What budget can we allocate to social equity branding?
Who will spearhead the social equity engagement?
What media types will we use to increase our social equity? (social applications, blog outreach, twitter, social networks, video, streaming, events, etc.)
How can we bring real value for our brand and put it into the ecosystems for our fans/evangelists to build more social capitol & equity? No BS!
What tools will we need to build social brand equity?

Tell us what YOU think!

Technorati Tags: bigthink, big think, social equity, social brand equity, social equity branding

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