RockYou Facebook Ad Network is Live
Published by Rodney Rumford May 17th, 2008 in Facebook Advertising, Facebook Applications, Marketing.
RockYou has served as an ad network by delivering ads from their highly successful facebook application portfolio for some time (tho not widely known). It is now possible for facebook application owners to start serving from an ad inventory. The ads do not appear to be standard IAB ad sizes. They appear to be geared specifically for facebook canvas pages.
App owners (publishers) can generate revenue from your application by joining the RockYou Ad Network. RockYou has created an ad network on Facebook and are offering publishers of all sizes the opportunity to serve ads from their extensive advertiser base. Ads are optimized to drive maximum revenue and are proven to deliver industry leading CPMs according to RockYou.
What are industry leading CPM’s? No official word what the level is or how well the inventory has been performing yet. I think this is yet another smart move by RockYou to spread their ad serving influence even deeper into the facebook ecosystem. If they can bring in more mainstream advertisers and brands I think this will be a good thing. What they really need is demographic analytics behind each app and the ability to serve the most appropriate ads (but I am sure this is a long way into the future), which could result in even higher CPM rates.
You can learn more about RockYou Ad Network here.
Custom Banner Ads Sample
Sample RockYou Ad Creative
Technorati Tags: rockyou, rockyou ad network, facebook, facebook advertising
Nice! Glad to see RockYou open up. the ads look great, too. I will give them a try…
Good! App owners deserve an easy way to make money off their hard work.
Have you seen their interface though?! Horrible!
Managing ads, revenues etc with Rock you is about the lowest of all the ad networks. Used it for awhile and they did do pretty well… but I just cant get over the lack of controls
Hey Rodney,
Glad to see the review on our ad network! We’re constantly iterating to make things better for our publishers and to reply to Keith’s comment, we will be releasing a new interface for our publishers that will contain better reporting.
Feel free to contact me for more info.
aaron
Manager Business Development
aaronc at rockyou com