Steve Jobs Announced the new iPhone yesterday at Apple Worldwide Developers Conference in San Francisco yesterday. The new iPhone now offers ways to reach your customers in a way never before possible.

Imagine all of the opportunities that await companies that can create and execute a unique and compelling experience for the iPhone. The possibilities are almost limitless. The 3G phone is “one of the most amazing products I’ve ever had the privilege to be associated with,” Jobs told a capacity crowd of 5,000 software developers and reporters. Faster better and cheaper means 1 thing: There will be more iPhones consuming information and providing a greater audience and bigger opportunities for brands.

The interesting thing about iPhone is that users tend to show applications to their friends on a very regular basis and effectively become brand ambassadors. Much in the same way that apple’s iTunes store featured and helped to distribute podcasts; we will see this same behavior for apple iPhone apps store. You can see some of the latest iPhone apps here.

Apple will soon launch the App Store (within a few months) and this will provide another distribution point for brands. Unique ways to interact, share and consume information are now possible via the iPhone. We have listed below some of the first apps for the iPhone that are being launched.

Modality is the company behind this application for medical students to learn about anatomy.

Check out the ways that MLB is allowing users to consume totally unique content via the iPhone. This is pretty compelling content that baseball fans will love.

Location Based Services from mobile social application Loopd. This is a really interesting way to see where your friends are located and what they are doing as well as providing a way to communicate with them.

Take your TV with you anywhere with the Sling Player. Whoa. This is going to change many people TV viewing habits for sure.

The bottom line here is that the iPhone provides way for businesses and brands an opportunity to touch their customers and prospects in ways that were never before possible. Do you have a mobile branding strategy that includes the iPhone? This should be something to consider when looking at your marketing and branding opportunities in 2008 and beyond.

Technorati Tags: iPhone, iphone applications

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