Facebooks application metrics have always left a lot to be desired. They have continually improved in the past year from non existent to just minimal. They have just announced that they will be rolling forward in the near future some new metrics for facebook application developers.

Facebook has already started recording 7-day and 30-day metrics, and these numbers will let you track your applications’ usage over week-by-week and month-by-month periods.

These two metrics are very important for many applications, as not every good application has its users interacting with them on a daily basis. Rather, they can be just as engaging when a user interacts with them regularly every few days or even a few times a month. For example, applications with many users that highlight rich content like books or movies might not see as much relative activity on a daily basis as applications with higher daily usage, but their overall metrics increase when the activity window is extended over longer periods of time.

The new metrics that facebook will be tracking on a weekly and monthly basis include:

* Number of canvas page views (including the number of unique viewers)
* Number of API calls (including the number of unique users on whose behalf your application made the calls)
* Number of active users for the past week and the past month
* Average HTTP request and FBML render times for canvas pages

These metrics will appear in the Facebook Developer application, but may be surfaced elsewhere soon. As they add more metrics to this set, they will announce when ready.

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