New Facebook App Stats Visualization
Measure More with New Application Metrics and Visualizations. Get ready to have a field day and spend some time reviewing the plethora of new insights that facebook has released for application owners. For the first time i really feel like i have insights in to users behaviors and how a specific app compares to the average app on facebook across multiple criteria and data sets.

This will ultimately help app owners gain insights into how people use thier applications and areas where they can tune the application. While the insights are great; it merely means there is more data to sift through and analyze. This is a good thing if your mission is to align with the new focus of facebook on useful versus viral apps.

From the facebook blog:”In response to your requests for more ways to better understand and visualize the performance of your applications on Facebook, today we are introducing a whole new set of metrics you can use to monitor user actions for your applications.

In the Insights area for your application, we’re adding a new Features tab to highlight aggregated statistics on user actions around specific features on Facebook. This tab displays total counts for user actions including canvas page views, clicks on profile boxes, confirmation of Feed forms, and, the adding and removing of bookmarks. To help you track trends in the data, a graph will show daily counts for the metrics and you can generate statistics for a specified date range.

We hope that this new tab will be a good start to help you visualize application growth, gauge user response, and ultimately build a better user experience. And, we expect these metrics to complement and help augment the great tools and analytics already provided by service providers in the Facebook ecosystem and to serve as foundational pieces of new, more powerful analytic tools for developers.”

The benefit to having access to deeper visualization and insights into users behaviors is potentially huge. App owners are going to have to devote more time to analyzing the data and making modifications to their app in multiple iterations. Making killer facebook apps just got easier or more difficult depending on how you look at it.

It would be nice if facebook allowed me to export this data in a CSV file so that i could manipulate it and look at it in ways beyond what they are allowing.

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