Google Chrome Gets 2 Million Brand Impressions Via Twitter in 1 Hour
Published by Rodney Rumford September 2nd, 2008 in Google, twitter.
Google Chrome Launches with Loud Twitter Back Channel. Conversations, brand building and influence attain more velocity very quickly when twitter becomes the back channel and conversation channel that discusses that product, brand or service.
As an example, today Google launched Chrome which is a new tabbed browser that competes with Firefox and Internet Explorer. They launched today with an online video webcast presentation. During that entire presentation we watched what people were saying and what questions and comments they were putting out in their twitter streams. We stopped counting when the twitter mentions rose to over 17,000 comments in under an hour.
This twitter back channel conversation stream translates into approximately ~2 Million Brand Impressions (based upon some listening algorithms) for a totally new product (Google Chrome) that was virtually under the radar until that time.
Users were sharing thoughts, insights, comments, links, slides, photos, video, etc.; all via twitter as a conversation channel. The point of me bringing this up is that brands (both large and small) have an opportunity to leverage twitter in a number of ways. This is just another use case for twitter.
Google Chrome Photo Slide Shared Via Twitter & Twitpic Had over 70 Views in 30 Minutes
Google Chrome Brand Mentions in under 30 Minutes via Twitter
Google Chrome Video
there are so many advantages and features with Chrome, such as it’s speed, for example; now if only they would take care it’s quirky cookie management…
Google chrome created a lot of buzz but now after using it , i bet the freezing and crashing stuff will still be with us!