Comments on: Facebook to Buy Twitter? Not Likely. http://facereviews.com/2008/09/25/facebook-to-buy-twitter-not-likely/ Mon, 14 Nov 2011 11:13:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Gennefer Snowfield http://facereviews.com/2008/09/25/facebook-to-buy-twitter-not-likely/#comment-104845 Gennefer Snowfield Fri, 07 Nov 2008 13:47:53 +0000 http://facereviews.com/2008/09/25/facebook-to-buy-twitter-not-likely/#comment-104845 An acquisition like that makes sense in theory because both platforms are relationship-focused, but I think the differences of a microblogging service like Twitter and a comprehensive social networking product like Facebook are too vast to form a cohesive strategic partnership, and would end up diluting both brands. Especially because, for a majority of users, Twitter usage has dwarfed that of Facebook. The ease of being able to interact regularly, quickly, and in real time on Twitter offers far greater relationship-building benefits than joining a slew of groups on Facebook only to be spammed by the admins on a daily basis. Facebook is a chore, creating another inbox to maintain with overwhelming amounts of fan pages, groups, and apps whereas the ease of Twitter makes it seamless to integrate into your daily routine -- and maintain on an ongoing basis. Sustaining a brand long-term is the key, and despite all of the technical issues, Twitter has been able to maintain a leadership role in the microblogging space. And the Twitter spin-offs that continue to pop up are testament to that. In my opinion, Twitter would be better served in getting their act together, correcting their [abundance of] technical issues, and expanding their offering to solidify their position in the market. In doing so, they will regain any share of voice they lost while creating a solid social interface that is able to meet multiple user needs. An acquisition like that makes sense in theory because both platforms are relationship-focused, but I think the differences of a microblogging service like Twitter and a comprehensive social networking product like Facebook are too vast to form a cohesive strategic partnership, and would end up diluting both brands. Especially because, for a majority of users, Twitter usage has dwarfed that of Facebook. The ease of being able to interact regularly, quickly, and in real time on Twitter offers far greater relationship-building benefits than joining a slew of groups on Facebook only to be spammed by the admins on a daily basis.

Facebook is a chore, creating another inbox to maintain with overwhelming amounts of fan pages, groups, and apps whereas the ease of Twitter makes it seamless to integrate into your daily routine — and maintain on an ongoing basis. Sustaining a brand long-term is the key, and despite all of the technical issues, Twitter has been able to maintain a leadership role in the microblogging space. And the Twitter spin-offs that continue to pop up are testament to that. In my opinion, Twitter would be better served in getting their act together, correcting their [abundance of] technical issues, and expanding their offering to solidify their position in the market. In doing so, they will regain any share of voice they lost while creating a solid social interface that is able to meet multiple user needs.

]]> By: Andrew http://facereviews.com/2008/09/25/facebook-to-buy-twitter-not-likely/#comment-104407 Andrew Fri, 26 Sep 2008 12:44:51 +0000 http://facereviews.com/2008/09/25/facebook-to-buy-twitter-not-likely/#comment-104407 I use Facebook a lot more than Twitter, so I use TwitterFeed, which updates my Twitter status with my Facebook status. I use Facebook a lot more than Twitter, so I use TwitterFeed, which updates my Twitter status with my Facebook status.

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