Facebook Sponsored Gifts Get More Real Estate on users home page.

This new change is the first time we have seen where a sponsored gift actually shows where the gift has been given by my friends and to whom they gave the sponsored gift. It is also worthy of note that they show the message that was used when the gift was sent.

I suspect that most users are not aware that this message will show on the homepage. They will be soon enough. Today’s facebook sponsored gift was to promote the new James Bond 007 Movie.

I suppose that the gift sponsor will appreciate this increased visibility on the high traffic homepage of users facebook accounts. From a marketing and branding perspective this will definitely increase the brand impressions and the velocity at which the sponsored brand is spread.

It is also to note that users will click on the image and the text link of the sponsored gift since they really do not look like traditional ads. I clicked on both of them instinctively.

UPDATE: Also worthy of note is that hyperlinks that are put into gift message actually work when displayed on the recipients wall.

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