MySpace Launches myAds Platform
Published by Rodney Rumford October 12th, 2008 in Marketing, MySpace, MySpace Platform.
MySpace MyAds advertising network launches. Effective monday myspace will announce the launch of their new MyAds advertising platform. As advertisers are trying to reach into social networks this move by MySpace is quite timely.
MySpace on monday will officially announce the domestic beta launch of ‘MySpace MyAds’ (https://advertise.myspace.com), the new advertising platform designed to empower individuals and small businesses – from local retailers to musicians and politicians – to create relevant, targeted promotional business campaigns within the MySpace eco-system.
MySpace MyAds is a new, do-it-yourself advertising platform that democratizes the landscape of online advertising, enabling anyone to create customized banner ads, target to specific audiences using MySpace’s HyperTargeting technology, and analyze campaign performance tracked throughout the MySpace ecosystem.
The Pay Per Click format is one that advertisers will most likely appreciate as they only pay for performance of their ad unit. If you are familiar with Google Adwords or Facebooks advertising platform; then this platform will be easy for you to understand and jump right in and reach out to the 76 million users domestically—each averaging more than 4 hours on the site every month—and 122 million worldwide unique users.
“With MySpace MyAds, we’re blowing the lid off display advertising solutions for small and medium businesses,” said Jeff Berman, President of Sales and Marketing for MySpace. “MySpace MyAds is a direct marketer’s dream – providing entrepreneurs with the most accessible, personalized, and targeted advertising toolkit in the market. We’re giving businesses better ROI ASAP and in today’s economy, that’s a must-have.”
MySpace MyAds provides all advertisers with a suite of analytic tools and key performance indicators that accompany every campaign including the number of times their ad was shown (impressions), the number of click-throughs, and a running cost on active campaigns. Using the analytics provided by MySpace MyAds, advertisers are able to renew successful campaigns, tweak under-performing campaigns, and edit existing creative. This is very useful for tuning the performance of your campaigns. The campaign is charged only when a user clicks on the ad (rather than when the ad is served) and is able to run an unlimited number of campaigns at any time.
MySpace MyAds allows any advertiser to quickly build a customized, targeted, and measurable campaign in a few easy steps:
STEP 1: Visit https://advertise.myspace.com or click the “Advertise” link located at the bottom of any MySpace page
STEP 2: Create a display ad using the MySpace MyAds Builder Tool
STEP 3: Select a variable ad spend anywhere from $25 to $10,000
STEP 4: HyperTarget to customers
STEP 5: Measure ad performance with MySpace MyAds analytics reporting
Here are some screenshots of the myAds platform details.
myspace graphic ad units: leaderboard and square
myspace myAds reporting dashboard
myspace myAds account info
4 Responses to “MySpace Launches myAds Platform”
- 1 Pingback on Oct 13th, 2008 at 2:09 am
- 2 Pingback on Oct 13th, 2008 at 11:57 am
- 3 Pingback on Oct 14th, 2008 at 11:05 pm
This is a nice move by myspace; but it continues to follow their stale old act of creating large amounts of revenue on the backs of members and their content.
myspace is easily worth at least a billion, and where is the value coming from other than members/the communities content and activities.
How much ad revenue is myspace sharing with members that generate ad revenue for them ? Are they giving anything back to the community that has put them where they are ?
I am technology consultant, and this summer I became so feed up with the share cropper mentality of sites like myspace that I decided to build an application that shares the wealth that is created with the community.
We also have a stand alone ad service and we have a granular micro revenue sharing service that allows members to share their revenue with Friends, Groups, or Causes.
And unlike myspace and the rest we will be releasing most of the service to the open source community because we know we are not the smartest guys in the room.