Facebook Advertising Newsletter: Facebook is taking a step in the right direction and helping to educate their advertisers with monthly newsletters. Marketing professionals that are new to facebook need some hand holding as this eco-system for ad units and social ads is anything but traditional. This Facebook Adverting newsletter is a step in the right direction, yet there is so much more that facebook can do to educate their potential advertisers.

Here is how facebook can increase advertising revenue with some simple educational tools:
* Clearer case studies with solid metrics
* Best Practices & Tips
* Help advertisers understand which ad units might work best to meet their objectives and attain ROI
* Step by step video tutorials and PDF files
* Webinar on different advertising, marketing and branding options: Detailed walk thru; not a sales pitch
* Improve the reporting tool sets, this area of facebook needs a lot of work
*Facebook needs to test their newsletters before sending them out. Notice all the broken images in the facebook advertising newsletter screenshot below. This is how it looks in GMAIL.

The Wall Street Journal had a nice article last week that is worth a read: Facebook Tries to Woo Marketers

Share this on: