We all have heard the buzz about twitter growing rapidly. Nielsen is reporting today the the year over year growth is at 343%. This makes twitter the fastest growing social network online by percentage of growth. What is really interesting about this statistic is that I am quite candidly surprised that they have pegged the growth at this level. I was anticipating the number would be closer to 500%.

Twitter does not make its traffic or member statistics public. This leaves a lot of guessing for the reporting, measurement and analytic companies.

What most of these companies fail to accurately report is the number of users that are accessing the service via mobile. Mobile has some serious reporting challenges. The bottom line here is twitter was designed for mobile interactions with short 140 character texting like behavior interactions. I would suspect that the twitter usage is higher than is being reported here by Nielsen due to the mobile component.

What twitter really represents is not some social media fad. Twitter represents a fundamental paradigm shift in a new communications method. People are becoming quickly adept and addicted to this micro-touch communication method. Twitter just happens to be the first execution of this communication method that has gained traction & adoption. First mover advantage goes to twitter as the eco-system had gained velocity in the past year. All in all this is great news for brands, business, and people that use twitter to communicate.

Twitter Grows 343% According to Nielsen

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