MySpace devJam on February 5th just announced. Hosted jointly by Offerpal Media and the MySpace Platform Team, this devJam will focus on monetizing MySpace applications through the use of virtual currency. We’ll look at the different ways to create a virtual economy within your app and the best practices for extracting real revenues from your virtual dollars. We’ll examine such issues as how to allow users to earn virtual currency, how to let them redeem virtual currency, and how you can use virtual currency to also deepen user engagement.

Agenda
1:00 – 1:30
Guests arrive

1:30 – 2:30
Step-by-Step Guide to Creating a Virtual Economy
In this introductory session, Offerpal’s Anu Shukla walks the audience through a step-by-step process to build a thriving virtual economy within their applications, from naming your virtual currency and setting the exchange rate to merchandising your virtual goods and optimizing your revenues.

2:30 – 3:30
Panel Discussion: Best Practices for Virtual Currency Monetization
How do some of the most successful MySpace application developers monetize their traffic? Through virtual currency. This panel discussion offers a detailed understanding of what works and what doesn’t work when managing a virtual economy.

3:30 – 4:15
Apps Review – Real World
Submit your app before the event for the chance to have it reviewed by our team of expert consultants. We’ll pick 2 apps to review live in front of the audience and offer advice on how to improve the virtual economy to make it more engaging, active, and profitable! Want your app reviewed? Send an email to mmcallister @ offerpal.com.

4:15 – 5:30
What’s New with the MySpace Platform?
Hear directly from lead MySpace developers all about the latest updates to the MySpace platform. Speakers and topics include:

* Max Newbould, Product Lead for the MySpace Developer Platform’s OpenSocial container, will speak about OpenSocial 0.9, activities, notifications, and preview of OSML in action
* Max Engel, Product Lead for MySpaceID, will discuss what developers can do with MySpace API’s offsite
* Jason Oberfest, Vice President of Business Development, will speak about the current ad programs MySpace is offering developers

Like the Facebook Garage, this devJam will help developers understand how to monetize their applications through virtual currency.

Unlike the Facebook Garage, it will focus on MySpace apps (obviously), and will include a few other twists as well. One twist is that we will be reviewing several MySpace applications live to explain how they could better optimize their virtual economy.

Details:
WHAT: MySpace devJam
WHEN: February 5th, 1:00 - 7:00 pm
WHERE: MySpace SF offices; 625 2nd Street, SF, CA
HOW MUCH: Free!

To register, visit http://myspacedevjam.eventbrite.com

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