Whats Next in Tech for 2012? This is a question that I have been kicking around with some of my peers for the past month or so. There are many trends occurring in the mobile space, in the social space and in the commerce space that are fundamentally changing how consumers and users interact, share and complete transactions.

One thing to keep in mind is how both Apple IOS and Android are rapidly gaining in the number of handsets activated daily. As more and more consumers upgrade to smart phones and as technology costs drop, opportunity rises in the ways that new use cases can have huge consumer and business impact.

7 Tech Trends to watch out for in 2012

1. In-app purchasing from mobile apps becoming more common and will jump above 99 cents in many cases.

2. Digital goods becoming perceived as a more normal way to pay for entertainment

3. Social recommendation engines for products

4. Customer service increasing its Mobile touch points with consumers

5. Social Identity and ranking becoming more like your credit score

6. Location aware apps for connecting merchants with virtual fence technology

7. Your facebook identity connecting with your purchasing history across the web and in the real world

While I could have made this list much longer, I have chosen these 7 tech trends as what I see coming to reality in the year 2012.


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