Archive for the 'Branding' Category
Digital Leadership Summit: LIVE
0 Comments Published by Rodney Rumford May 13th, 2008 in Branding, business.Real Branding Digital Leadership Summit: We are proud to be a partner with Real Branding for this Digiltal Leadership Summit. This exclusive event is invite only.
Mark Silva (Founder of Real Branding) has assembled some of the brightest minds to share their knowledge about social media, business, trends and branding.
We will be streaming the event Tuesday […]
Real Branding Digital Leadership Summit
1 Comment Published by Rodney Rumford May 12th, 2008 in Branding, business, social networks.Real Branding Digital Leadership Summit: We are proud to be a partner with Real Branding for this Digiltal Leadership Summit. This exclusive event is invite only.
Mark Silva (Founder of Real Branding) has assembled some of the brightest minds to share their knowledge about social media, business, trends and branding.
We will be streaming the event Tuesday […]
BIG THINK: Creating Social Equity Branding
0 Comments Published by Rodney Rumford May 8th, 2008 in BIG THINK, Branding, business.BIG THINK has arrived on FaceReviews.
Every week we will be posting a BIG THINK of The Week. The purpose of these BIG THINK posts will be to share some creative insights that will get you thinking about what you do online and challenge conventional thinking. We want to spark some thinking in your mind […]
Data Portability Drops the Ball on Branding
1 Comment Published by Rodney Rumford April 30th, 2008 in Branding.Data Portability Drops the Ball on Branding: The big movement about allowing your data and social graph connections to become portable has become a big issue recently in the social network space. The Data Portability Workgroup wanted to establish their brand and create a presence with a Logo.
So they did the social thing and […]
Goundswell. You Must Read This Book
4 Comments Published by Rodney Rumford April 16th, 2008 in Branding, business, social media.Goundswell is a new book by Charlene Li & Josh Bernoff from Forrester Research. Rating:
While attending the Forrester Marketing Forum conference on Social Media I had the opportunity to interview The authors of this book: Groundswell “Winning in a world transformed by social technologies”.
This book is a must read for any brand manager, marketing […]
HR Block Has Social Media Savvy
5 Comments Published by Rodney Rumford April 15th, 2008 in Branding, Facebook Applications, business, social media. HR Block Gets Social Media: I recently had the pleasure is speaking with Amy Worley who is the director of digital marketing at HR Block while attending the Forrester conference in LA.
HR Block has done a great job of having their brand participate in social media sites like facebook, myspace, second life and twitter. […]
Two Roads Diverged: A Deeper Look at MySpace Media Initiatives and the Evolution of Social Media
2 Comments Published by Blake Robinson April 11th, 2008 in Branding, Facebook, MySpace, social media, social networks.It’s been 24 hours since News Corp announced an international distribution arrangement with MySpaceTV and ShineReveille that would make shows like “Quarterlife” and “Roommates” available to wider audiences, perhaps producing localized versions for some areas. It’s also been about a week since an even bigger bombshell was dropped with the announcement of MySpace Music […]
Gaping Void Drops Twitter Account: Big Mistake
9 Comments Published by Rodney Rumford April 10th, 2008 in Branding, twitter.Gaping Void Cartoonist Hugh Macleod has decided to delete his twitter account? Why? He said it was too much to keep up with.
He was one of the top 50 people followed on twitter. I guess he really does not give a shit about the 6000 plus people (fans of his clever cartoons) that were following […]
About that official Scrabble app
2 Comments Published by Blake Robinson April 9th, 2008 in Branding, Facebook, Facebook Software, Facebook controversy, business.My first piece for FaceReviews was a positive review of Scrabulous, the immensely successful, Scrabble-inspired Facebook app. The implementation I said, was well-done and, barring a few acceptable bugs, the overall experience was excellent.
Not surprisingly, the Calcutta-based brothers responsible soon became entangled in legal woes at the hands of Hasbro and Mattel (who each […]
Forrester: Engagement
1 Comment Published by Rodney Rumford April 8th, 2008 in Branding, Marketing, business.I am doing some live blogging from the Forrester event today.
Currently speaking:Brian Haven: Sr. Analyst at Forrester. Tells about the new metrics that marketers need to pay attention to. All are related to Engagement:
The 4 I’s of Engagement
Involvement
Interaction
Intimacy
Influence
How can you provide a way to allow your customers to engage??
Brand managers & marketers need to […]
