Archive for the 'Branding' Category
NYC Social Media Event for Business
0 Comments Published by Rodney Rumford November 9th, 2009 in Branding, business, social media.Gravity Summit NYC is an event that I am producing on November 16. This event is unlike most social media events as it is focused on the business world with real case studies and best practices from brands that are doing it right.
Register NOW
8:30 AM — Registration - Prepare for the day (please be on […]
A Must Attend Social Media Event For Business: Gravity Summit
0 Comments Published by Rodney Rumford June 11th, 2009 in Branding, business, social media.This is an event that I am producing. We have had 2 previous events at UCLA and Stanford that sold out and the feedback from attendees was phenomenal. We educate, inform and empower the attendees by having tier 1 presenters that share actual case studies, best practices and lessons learned.
This event is different from […]
EVENT: Social Media Marketing For Business: Gravity Summit
0 Comments Published by Rodney Rumford January 30th, 2009 in Branding, Marketing, business, social media, social networks.I wanted to share this information with all of my readers of this great event that is coming Feb. 25, 2009 to Los Angeles. Full Disclosure: This is an event that I am producing with Beverly Macy who is an instructor (of the social media class) at UCLA. You can follow the event on Twitter […]
Report: Retailers Have Facebook Fan Pages. Most Are Pretty Lame!
9 Comments Published by Rodney Rumford October 30th, 2008 in Branding, Facebook, business.eMarketer has released a list of Retail brands that have created a facebook page. More retailers maintain fan pages or distinct pages on facebook over every other social network. The number is up over early 2008 numbers. This is good and bad. The good news are brands are moving into social networks. The bad news […]
Power of Facebook Events: ~10K people in under 2 hours
0 Comments Published by Rodney Rumford October 29th, 2008 in Branding, Facebook, business.If any marketer or brand manager doubts the power of facebook marketing and advertising; they should read this quick little informal case study (happening as we write this).
Today at noon I saw an advertisement for a facebook Event in the Sponsored position on the facebook home page: FREE Ben & Jerry’s on Election Day! So […]
Dell Eats Twitter’s Lunch With 22 Twitter Channels
9 Comments Published by Rodney Rumford August 12th, 2008 in Branding, business, twitter.I authored a blog post earlier tonight about how I could not quickly or easily find a human from Dell on twitter. My readers were kind enough to remind me about richardatdell I reviewed his tweets and it sure looks like he is doing a bang up job of listening, responding, interacting and really using […]
33 Brands That Suck on Twitter
87 Comments Published by Rodney Rumford August 12th, 2008 in Branding, business, twitter.Brands That Suck on Twitter: I don’t write this post to be mean spirited; I write this post to simply call attention to brands and companies that are totally missing the boat and not listening on twitter where millions of conversations are happening everyday. Do companies think about or even care what people are […]
25 Startups Using Twitter
23 Comments Published by Rodney Rumford August 12th, 2008 in Branding, business, twitter.Twitter has many business use cases. We have documented over 20 different uses cases. Many smart start ups are using twitter to help their businesses gain traction, engagement and awareness. These startups are building their brand and creating a positive user experience and embracing evangelists; which is giving them an edge over their competitors. […]
Serena Williams, Twitter and Zappos FTW
1 Comment Published by Rodney Rumford July 25th, 2008 in Branding, Marketing, twitter.Zappos CEO Tony continues to do very interesting things with twitter. I will say it again; “twitter is whatever you want it to be.”
Tony is a great example of how a brand (and executives) can leverage twitter in new and interesting ways. Zappos and Twitter For The Win! (FTW)
He tweeted that he was going […]
My Keys, My Wallet and My Cell Phone
3 Comments Published by Rodney Rumford June 11th, 2008 in Branding, Mobile, social networks.What are the 3 things you never leave the house without? Your Keys, Your Wallet and Your Cell Phone. The cell phone has become an extension of who we are, how we communicate, consume content and how we share. It is only natural to evolve and have the smart phone become a social device. […]
