Archive for the 'Marketing' Category
RockYou Facebook Ad Network is Live
4 Comments Published by Rodney Rumford May 17th, 2008 in Facebook Advertising, Facebook Applications, Marketing.RockYou has served as an ad network by delivering ads from their highly successful facebook application portfolio for some time (tho not widely known). It is now possible for facebook application owners to start serving from an ad inventory. The ads do not appear to be standard IAB ad sizes. They appear to be […]
Forrester: Engagement
1 Comment Published by Rodney Rumford April 8th, 2008 in Branding, Marketing, business.I am doing some live blogging from the Forrester event today.
Currently speaking:Brian Haven: Sr. Analyst at Forrester. Tells about the new metrics that marketers need to pay attention to. All are related to Engagement:
The 4 I’s of Engagement
Involvement
Interaction
Intimacy
Influence
How can you provide a way to allow your customers to engage??
Brand managers & marketers need to […]
Forrester Marketing Forum in LA
1 Comment Published by Rodney Rumford April 8th, 2008 in Branding, Marketing, business.I will be blogging from LA for the next 2 days while I attend the Forrester Marketing Forum Event. They have an amazing list of speakers from Forrester and Practitioners(speakers from Fedex, Nike, Wal-Mart, Dell, Leapfrog). I will be sharing some of the insights that come out of the event. We will also be […]
