Archive for the 'Marketing' Category
EVENT: Social Media Marketing For Business: Gravity Summit
0 Comments Published by Rodney Rumford January 30th, 2009 in Branding, Marketing, business, social media, social networks.I wanted to share this information with all of my readers of this great event that is coming Feb. 25, 2009 to Los Angeles. Full Disclosure: This is an event that I am producing with Beverly Macy who is an instructor (of the social media class) at UCLA. You can follow the event on Twitter […]
MySpace Launches myAds Platform
4 Comments Published by Rodney Rumford October 12th, 2008 in Marketing, MySpace, MySpace Platform.MySpace MyAds advertising network launches. Effective monday myspace will announce the launch of their new MyAds advertising platform. As advertisers are trying to reach into social networks this move by MySpace is quite timely.
MySpace on monday will officially announce the domestic beta launch of ‘MySpace MyAds’ (https://advertise.myspace.com), the new advertising platform designed to empower […]
Serena Williams, Twitter and Zappos FTW
1 Comment Published by Rodney Rumford July 25th, 2008 in Branding, Marketing, twitter.Zappos CEO Tony continues to do very interesting things with twitter. I will say it again; “twitter is whatever you want it to be.”
Tony is a great example of how a brand (and executives) can leverage twitter in new and interesting ways. Zappos and Twitter For The Win! (FTW)
He tweeted that he was going […]
RockYou Facebook Ad Network is Live
5 Comments Published by Rodney Rumford May 17th, 2008 in Facebook Advertising, Facebook Applications, Marketing.RockYou has served as an ad network by delivering ads from their highly successful facebook application portfolio for some time (tho not widely known). It is now possible for facebook application owners to start serving from an ad inventory. The ads do not appear to be standard IAB ad sizes. They appear to be […]
Forrester: Engagement
1 Comment Published by Rodney Rumford April 8th, 2008 in Branding, Marketing, business.I am doing some live blogging from the Forrester event today.
Currently speaking:Brian Haven: Sr. Analyst at Forrester. Tells about the new metrics that marketers need to pay attention to. All are related to Engagement:
The 4 I’s of Engagement
Involvement
Interaction
Intimacy
Influence
How can you provide a way to allow your customers to engage??
Brand managers & marketers need to […]
Forrester Marketing Forum in LA
1 Comment Published by Rodney Rumford April 8th, 2008 in Branding, Marketing, business.I will be blogging from LA for the next 2 days while I attend the Forrester Marketing Forum Event. They have an amazing list of speakers from Forrester and Practitioners(speakers from Fedex, Nike, Wal-Mart, Dell, Leapfrog). I will be sharing some of the insights that come out of the event. We will also be […]
