Companies big and small are turning to Facebook for their advertising solutions.
Facebook’s ad revenue is growing as more marketers find tremendous success with Facebook ads.
You can too with the help pf Joanna Wiebe.
Who is Joanna Wiebe?
Joanna Wiebe is a digital marketer who has been using Facebook for years to deliver high return results for her clients.
Her campaigns have generated greater awareness for new brands and driven traffic for ecommerce sites.
Whether you are an advertiser serving clients or a business looking to build your brand online, Joanna’s Facebook course has the answers.
10x Facebook Ads Summary
If you have never used Facebook for anything other than sharing pics with friends, then you will find this course very helpful.
Joanna takes you into the dashboard of Facebook that nobody sees and shows you how it all works.
But this is more than a course on setting up ads. Joanna shows you the best practices that makes FB ads really perform.
She takes you step by step through the anatomy of a great FB ad. She examines the right copy and images that resonate with audiences.
She reveals some of the ways FB ads fail and why, so you don’t make the same mistakes.
And don’t forget about Instagram. Because Facebook owns Instagram, you get a one-two punch for your advertising dollar.
You get to reach a much more diverse audience across two social platforms. Joanna takes you on a tour of everything you need to know to make your FB and Instagram campaigns perform successfully.
· How to establish ad campaigns in a productive sales funnel
· How to use a combination of Facebook and Instagram ads successfully
· How to use Facebook for lead generation
· How to monitor the buyer’s journey from Facebook to an ecom site
· How to use video content on Facebook
Joanna leads you through the various ad types you can use on Facebook. Each one serves a different marketing purpose and Joanna explains how to use them for yourself or your clients.
You also learn about metrics and budget. These two subjects go hand in hand. Joanna takes you into the back end where the numbers are collected.
Learn about impressions vs. click through rates. See how long a video was viewed by your selected audience.
You can use these numbers to set up a solid budget. Never overspend on an ad. Joanna shows you how you can lock in your budget so that your ads perform at their best for an exact spending limit.
The best part of the course reveals how to select audiences for your campaigns. Joanna shows the different ways you hand pick your audience sets.
You can even ask Facebook to find similar audiences automatically.
Once you discover the power of Facebook advertising you will never rely on any other platform again.
With this powerful knowledge from Joanna, you can start seeking out your own clients as a professional Facebook advertiser.
If you have your own business, this course will help you become a master at reaching new audiences for greater sales.
Conclusion – Why I Quit Facebook Ads & Decided to Do Lead Generation with Free Traffic Instead
Don’t get me wrong, I made plenty of money running Facebook ads in my day.
But in 2019, I focus entirely on generating my income with free traffic by being able to rank on the first page of Google.
And the best biz model to start is lead generation for local small businesses.
Let me explain lead gen is superior to running a Facebook ad agency.
When people are on Facebook people are not looking to buy anything.
They are looking at the status updates of their best friends or they are trying to find that one kid from High School.
People are simply just not looking to be sold anything, they’re looking for entertainment.
Secondly, Facebook ads are super expensive.
I’m talking like a third of your budget expensive.
Thirdly, as if you even needed another reason at this point, Facebook ad performances fluctuate day to day and your account can be shut down at any time for any number of reasons.
This means that if you decide to step away from watching your ad run, that could be costly as the ad fails or your account is shut down without you being aware right away.
This doesn’t make for such a great passive income.
Now for the pros of lead gen.
Right off the bat you don’t have to worry about interrupting anyone’s entertainment by trying to sell them something.
With lead gen, people are googling the exact services you are providing.
You are helping them find what they need.
Secondly, Facebook ads have low barrier of entry which means that almost anybody can do it after watching a few youtube videos.
When this happens competition becomes over saturated.
To be good at lead generation you have to have a unique and high quality skill set. This means that not everyone actually knows how to do what you are doing, which means you are still able to make big money.
I bet you that it will take more than 2 hands to count how many people you know that have tried Facebook ads.
At that same rate I will also bet that you can count on 1 hand how many people you know that do lead generation.
Thirdly, and the most important, profit margins.
As I had mentioned earlier, a third of your revenue is likely to go to buying more Facebook ads and that will shrink your profit margin.
With lead generation, especially on a local scale, profit margin nears 100% because we can charge a premium for our services and we’re making money on FREE traffic.
Our skills pay their bills.
Lastly, to hit it home, Facebook ads require that you constantly watch over them to make sure nothing goes awry, how is it a passive income strategy if you are constantly having to put time into it?
We have lead gen sites that we haven’t touched in years still bringing in income on a monthly basis. How’s that for passivity?
Click here to get started with Lead Generation, my #1 recommendation.